We use the information, including personal information, alone or in combination with other information that we may collect about you, including information from third parties, for the following purposes that are necessary for the performance of the contract between us to provide you with the products or services you requested or that we consider in our legitimate interests:

• To allow you to create an account, to fulfill your orders, or otherwise provide our Services to you.

• To communicate with you (including via email), such as to respond to your requests/inquiries and for other customer service purposes.

• To manage your participation in our loyalty program and provide you with the benefits of the loyalty program.

• To better understand how users access and use our Site and Services, both on an aggregated and individualized basis, to maintain, support, and improve our Site and Services, to respond to user preferences, and for research and analytical purposes.

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Based on your voluntary consent:

• To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Site or our Services.

• Where permitted, for marketing and promotional purposes. For example, in accordance with applicable law and with your consent, we will use your email address to send you news and newsletters, special offers, and promotions, and to contact you about products or information (offered by us or in conjunction with third parties) we think may interest you. We also may use your information to assist us in advertising our Services on third party platforms, including websites and through social media. You have the right to withdraw your consent at any time.

To comply with our legal obligations:

• To Protect Us and Others. We release information about you when we believe release is appropriate to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a subpoena; to enforce or apply our Terms of Use, this Policy, and other agreements; to protect our rights, safety, or property, our users, and others; as evidence in litigation in which we are involved; when appropriate to investigate, prevent, or take action regarding illegal activities, suspected fraud, or situations involving potential threats to the safety of any person. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.